BRAND REALITY CHECK
An assessment to see how well your brand is supporting your business idea
This is a fast way of getting some objective input on how the brand you are building is performing in relation to your business plan. No matter what phase you’re at, you’ll come away with some insights that will speed up your progress.
What it involves
We’ll meet, I’ll ask questions, and listen. Then I’ll go away and investigate. In essence, I’ll be looking to see how your brand identity and storytelling are matching up with your offer, your audience and your market. We’ll meet again to cross-check my insights before I present any measures I think you should consider.
What you’ll get out of it
- It’ll give you a snapshot of where your brand is working for you and where it is working against you – this will enable you to realign your efforts and to accelerate growth
- If you’re stuck or facing difficult decisions, this will help to shine a light so you can move forward according to your overall strategy
- It may explain one or two things that you simply haven’t figured out yet – or even help you to sharpen your business idea
Practicalities
- This format works for all types of startups and can easily be adapted for scale-ups
- It’s always nice to have the first meeting in person but both meetings can be carried out via Zoom or your preferred platform
- Cost is determined on a case-by-case basis according to the nature of your business and the scale of your brand
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