An early stage strategy with exactly what you need to get the ball rolling

If you are going to grow fast there are a few things you need to get right straight away. You need to figure out how your brand is going to stand out and what it’s going to stand for. Then you’ll be able to tell your story so that people really believe in you. You’ll know how to use what’s yours to build a strong brand identity. And above all, you’ll have the purpose that will unite and drive your team forwards.

What it involves

Besides an initial meeting to understand your business, the process can be divided into three parts

  • A seminar to share the key principles
  • An explorative workshop session
  • Crafting and iteration of the strategy

What you’ll get out of it

  • A shared understanding of how branding works and how you can make it work for your business
  • A single-minded brand purpose that will unite and drive your team in one and the same direction
  • A brand story that will help you to turn investors, talent, and customers into believers
  • A one-page brand criteria document that provides the essence of a brief for every brand-related assignment
  • A new sense of certainty about your brand that will push you further and faster


  • Key founders and leaders are required from start to finish. But this is not a long drawn out process, it can be completed in a few days spread over a few weeks.
  • Ideally the seminar and workshop are carried out in person, the rest can be managed online
  • Cost is determined on a case-by-case basis according to the nature of your business and the scale of your brand

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